It had to happen – the wonder is that it took so long. If there were ever any doubts that Bill Smarme, international entertainer, ladies’ man and founder of Twerton-based building company, Smarmerection (slogan ‘No Erection too Small – or too Large’), could run a piss-up in a brewery, they were laid to rest last Thursday (13 October). Mind you, while a well-oiled time was had by all, it soon became apparent that Bill’s idea of the perfect brewery was Watney’s circa 1966 rather than Electric Bear in 2016.
Electric Bear Brewery was established in August 2015 on the Maltings Trading Estate at Locksbrook in Bath. It stands on the site of the old Bath Brewery, which closed in 1923 after being acquired by George’s in Bristol and was converted to maltings. The old building has long gone, but the return of a brewery with a 15-barrel plant on this historic site marks a significant milestone in the revival of brewing in the city. Set up by local entrepreneur Chris Lewis, the head brewer is Guillermo Alvarez, previously of St Austell Brewery and Rebel Brewing Company. The brewery shop is open from Monday to Saturday, and the tap room is open from noon to 9pm on Fridays and from 2pm to 6pm on Saturdays. There is also enough space, once barrels and equipment have been moved out of the way, to stage events, and Bill Smarme’s takeover of the venue was the latest in a series of popular events.
Proceedings got underway in grand style with the legend that is Bill Smarme making a dramatic entrance from the gents, adjusting his dress and launching into his iconic Space Cowboy routine. Pausing for breath before launching into a more intimate number, and sipping on a pint of Electric Bear, ‘bring back Red Barrel’ he was heard to mutter. There followed a paean to the aphrodisiac qualities of keg beer, harking back to the heady days of Younger’s Tartan, Double Diamond, Party Sevens, and, of course, Red Barrel.
And so it went on. At one point, a waitress appeared, offering Bill a tray on which several of Electric Bear’s brews were displayed – but, mistaking her for a cocktail waitress, he proceeded to mix them up, with predictable results. But, as the beer continued to flow, he seemed to mellow somewhat – and, making a dramatic entrance clad in a gold lamé cloak down a long staircase to kick off the second half of the show, he chose to take it gently – backwards and clutching the handrail.
By any reckoning, a memorable evening – proof that you can run a piss-up in a brewery if you get the right man to organise it.