Interesting article on the craft beer revolution in the Guardian today, very balanced and not taken in by the hype. It also addressed the issues of big brewers jumping onto the bandwagon and of artificially inflated prices for anything that can be labelled craft beer. Among those interviewed was Pete Brown who ‘railed at the opportunism – generally third-party distributors, bars and restaurants adding unreasonable mark-ups – that means even average craft beer can increasingly cost £5 a print.’ The article’s balance even extended to CAMRA, represented by an affable spokesperson who, while admitted that CAMRA would ‘always promote cask beer … anything attracting new drinkers to the joys of beer has got to be a good thing’. The CAMRA types I tend to come across, however, seem to regard craft beer either as a return to the bad old days of Watney Red or as overpriced novelty juice appealing to those whose lack of beer knowledge is matched by a willingness to fritter away money.
CAMRA also figures largely in a splendid book I’ve just finished reading called Brew Britannia by those indefatigable bloggers Boak and Bailey. It looks at how brewing in this country – and indeed elsewhere – has changed from the days before CAMRA came on the scene to now. It is a story that has been told many times before, but rarely as well and never as comprehensively. Not only have they carried out loads of new research, they have interviewed many of the key players from way back as well as many of the new kids on the block. There are also some fascinating brewery family trees at the end, showing how new ideas and techniques have been disseminated through the industry by innovative brewers training others who have gone on to put them into practice elsewhere.
For local drinkers, the book has the added appeal of an introductory chapter set in the Small Bar in Bristol, which, although the authors don’t actually say so, seems to stand for the best of today’s cutting-edge beer culture – and that’s something I’ll certainly drink to.